Magic Money

                              A ticketing app that has processed over $75M+ in cashless transactions

                              Magic Money

                              The Client

                              Logo Magic Money

                              Magic Money


                              UX Design, UI Design, Branding, iOS App Development, Android App Development, Clover POS App Development, and Web-Based Admin Portal Development

                              Evolving a Marketplace

                              Magic Money is a network of customized apps that work in tandem with RFID technology-enabled wristbands and the Clover Point-of-Sale (POS) system that eliminates time-consuming ticketing through the implementation of virtual currency and for the first time gives carnival operators real time business insights into the performance of their rides, games and concessions.


                              The Magic Money System is centered around RFID technology-enabled bracelets to load a virtual currency, ride safety inspections and auditing compliance.

                              Clover POS

                              We partnered with Clover POS to enable the purchase and “loading” of balances onto the RFID bracelets.

                              The Problem

                              The Problem

                              Admission to carnivals was done through paper ticketing, usually purchased with cash from a cash register and manually redeemed by ride agents as guests boarded a ride.

                              Furthermore, payment for concessions and games relied solely on cash transactions with little centralized accounting leading to not only a poor customer experience, but a business problem for carnival operators who were left exposed to potential fraud through theft and under reporting of revenue.

                              Problems arising from old systems:

                              • — Theft & Fraud
                              • — Bad Guest Experience
                              • — Inadequate Auditing

                              The Solution

                              An end-to-end single source solution

                              The ability to load a virtual currency on a RFID technology-enabled bracelet that can be used to purchase food and concessions at the fair. In addition, Magic Money leverages the same RFID technology to revolutionize the safety inspection process at carnivals as electronic auditing and inspection via RFID wristbands provides a greater degree of transparency, eliminates errors, and increases compliance for all ride operators at the carnival.

                              Finally all of the systems converge in a powerful web-based dashboard that gives carnival operators real time visualization and insight into all revenue generating aspects of their fairs.




                              A seamless guest experience

                              Designing a simple and flat UI/UX for guests and ride agents.

                              Auto Reload Balance

                              Wristband Functions


                              We tried to deliver a demographic orientated design language fit of all age groups.

                              Danny Deserto

                              Creative Director
                              @ Blue Label Labs


                              Creating a specialized payment flow for clients and users

                              Clover Point-of-Sale App

                              Integrating a robust point-of-sale marketplace

                              After researching many tablet based POS systems, the Blue Label Labs team helped the Magic Money team to choose the Clover POS system to serve as the cash register component of the Magic Money virtual currency solution.

                              Clover Point-of-Sale App


                              Choosing The Right Partner

                              One of the primary challenges that the Blue Label Labs and Magic Money teams faced was choosing the right Point-of-Sale (POS) solution that could enable the purchase and “loading” of virtual currency balances onto the MagicMoney RFID technology-enabled bracelets.


                              Marketplace Integration

                              Leveraging Clover’s robust Android-based app marketplace environment, the Blue Label Labs team built a POS app for the Clover device that integrated directly into the main Register app of the Clover device to create a seamless experience for carnival cashiers to sell and load Magic Money wristbands with virtual currency.


                              RFID Reader Integration

                              In delivering the Clover POS experience for Magic Money, the Blue Label Labs team had to overcome the technically difficult challenge of integrating a third party RFID technology-based reader into the Clover’s sandboxed Android execution environment.


                              Magic Money Project Highlights

                              Our comprehensive RFID technology-backed system facilitates the guest experience from event parking and entrance to purchasing food, playing games and choosing rides.

                              Software That Scales

                              Software That Scales

                              Leveraging cloud technology provided by Amazon Web Services, the Blue Label team created a virtual currency app that could scale up to handle thousands of concurrent users on the Guest mobile apps and Clover POS app and scan volumes that reach into the millions on a daily basis.

                              A Real-Time Ecosystem

                              A Real-Time Ecosystem

                              The Magic Money web portal was a central point of management and reporting that used real-time event data to provide carnival operators a never before seen look into the health of their operation.

                              A New Safety Standard

                              A New Safety Standard

                              Magic Money leverages the same RFID technology to revolutionize the safety inspection process at carnivals as electronic auditing and inspection via RFID wristbands, providing a greater degree of transparency and reliability.


                              The Results

                              After only 6 months, Magic Money demonstrated its revolutionary potential as virtual currency that handled all ticketing, gaming, and concessions the Miami Fair earning accolades from guests and carnival operators alike.

                              With over 150 rides and four million visitors successfully scanned, the success of Magic Money at the Miami Fair demonstrated that the Magic Money team was poised for incredible business growth with this RFID technology-backed product.

                              4m +

                              Scanned Visitors


                              Revenue Increase


                              Rides and Events

                              50k +

                              App Store Downloads

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